What People Really Think

One of the great benefits of user generated content for an agency like us, is that we can find out what people really think about things we've been involved with.


Last week was the first T-Mobile Street Gig of 2007, it featured Mika playing a specially erected big top in Berkeley Square.


We're lucky enough to look after the creative side of these gigs - the branding, identity, venue design, screen conent, etc. A quick search of the web a week after the gig yields a mass of real, uncomplicated feedback - there's photos with comments at Flickr, video clips of the performance on You Tube, discussions on the evening at Mika Forums and peoples thoughts on the night posted at a range of blogs, hell some of the passes we created are even for sale on eBay…


I find it really inspiring, it's an opportunity for us to learn what worked and what didn't, it gives a great sense of satisfaction when someone's had a cracking night out and you helped make it happen. But most of all it's the lack of hidden agenda in the comments, for years we relied on a review in the press or had to wait for expensive research to gauge how well an event went, though both these things are obviously still very important to us, we can now find out what our audience really felt.