Thursday 19 June 2008

More from EURO 2008

As well as the Performance Pitch (see below) we've also created the Castrol hospitality areas in Vienna, Basel, Bern and Zurich. The spaces are used to entertain Castrol's guests pre and post match.


As such we've we've made them all look and feel like team changing rooms. This ties in with Castrol's 'Inside Man' positioning and is part of a wider guest journey that starts with the invitation and travel documents we designed and includes a glimpse inside the 'Mangers Office' with one of the Castrol Ambassadors (Wenger, Collina, Hitfeld, Butrageno) the night before a game.


The pictures show the Zurich event which was held in a fabulous restaurant (La Salle) that's situated in an old ship builders yard.

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