They asked us to help with the creative elements of the launch of EDF Energy's partnership with London 2012. The EDF group are using their support of the games to try and persuade customers to reduce their carbon usage by 15% by 2012. They are promoting this remarkable commitment through a campaign called Green Lane.
To celebrate Live built a "Green Lane" (from recyclable materials and with a zero carbon footprint) in Greenwhich Park. It provided a stunning backdrop for the announcement as well as an opportunity for the company to demonstrate the vast array of technology they are developing to help meet the challenge.
You can get involved here
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